Solar services firm reaches 80% more job candidates, sees cost savings with Linq Blue

By J.R. Williams at Linq

Picture this: You apply for a job. The company sends you a text message to continue the hiring process. Your first instinct is to report that message as spam.

Wait, what?

Pier Madsen, a product manager for the nationwide solar services firm ION Solar, found himself in that position during a recent recruitment drive for field sales reps. His Twilio A2P SMS campaigns to applicants were repeatedly flagged. As many as 25 percent of outbound messages weren’t getting through. In some instances, the campaigns went down completely.

“We couldn’t get anybody through our process because we couldn’t send them our own Zoom links,” Madsen said. ION completes about 15,000 to 20,000 installs every year, and they start with boots on the ground.

“When we’re spending $80,000 a month on Indeed, that’s a lot of money,” Madsen said.

Even when the campaigns fired properly, response rates and engagement were low. Madsen began looking at alternative solutions and found Linq Blue.

Blue ignites engagement by integrating blue-bubble iMessages seamlessly with leading CRMs. Users routinely see double the response rates of standard SMS, leading to more leads, better conversations, and more business.

Using SMS, Madsen’s booking rate was 25-30 percent. After ION implemented Linq Blue, that number jumped to 45 percent — “super viable applicants who we can reach out to and offer a job,” he said.

Because all iPhone users communicate every day using iMessage, there’s no learning curve for the sender or the recipient. That means engagement with intention. Linq Blue is full-featured iMessage: High-quality attachments, typing indicators, read receipts, group chats, emoji reactions, and more.

For ION Solar, account activation and setup was simple with Linq Blue’s native GoHighLevel integration. Madsen’s 40-step workflows required no modification to send iMessages instead of SMS.

Madsen estimates Blue will save about $600 per month over traditional SMS, even when counting the cost of the Blue service.

“It was a massive change, drastically, overnight,” Madsen said. “Linq put our ROI through the roof because now we’re not burning 15-20 percent of our leads. Higher response rates, way lower error rate, and saving money.”

For more information on Linq Blue or to activate a new account, schedule a consultation as soon as today with an Account Executive at https://linqapp.com/s/linq-blue.

If you already have Linq service, contact your Account Executive or Customer Success Manager by text, email, or phone call. Find their contact information in the Linq app, in your inbox, or email contact@linqapp.com to reach us. During normal business hours, we typically respond in under one hour.