Are you excited to share all about your products and services on your Linq page, but unsure of the best and most effective ways to order, arrange, and design all of the great content you have?
We get it—there are a lot of flexible features! We’re here to help you create a profile page that builds stronger connections.
Here are our six top tips for building your best profile page and/or templates.
1. “Above the fold” has the most value
Like any website or digital marketing material, the closer to the top of the page the content is, the more views and interactions it will garner. “Above the fold” means what you can see on the page or screen before you begin to scroll. This is where you should put what you think is your most important or valuable information. Then, order the rest of your content accordingly. You can monitor how well what you’ve shared resonates with your connections by checking your click level analytics, and moving information around accordingly.
2. Avoid flooding your page with words
The saying, “more is less” absolutely applies here. Too many words can cause people to completely gloss over what you’re sharing. If you have a lot that you want to tell people, break it up into smaller bits using an expandable text block. This saves real estate on your page, prevents the visiter from feeling overwhelmed, and keeps more information above the fold.
Here’s an example of how an expandable text block looks:
3. Add color
Chances are you (or your company) spent a lot of time finding the just-right colors to use in your branding. So, show them off! Add a background to content blocks like “Links” and “Files.” You can use any hex code to customize the color to exactly what you need. If you are putting multiple content blocks in a row, try mixing up the colors to make each block more distinguishable.
4. Include images
A great image can catch someone’s eye. And nothing describes your products like a good photo. There are a few different ways to incorporate images into your Linq profile page. One way is to add a photo grid using the “Photo Gallery” (pictured below on the left). Another way is to upload a photo with your link content (pictured below to the right) to enhance the look and feel of those links, or help to explain the content. Or, try uploading a gif in place of a photo (yes, we have that compatibility).
5. Mix up your content types
Different visitors will typically interact with your page and content in different ways, so give them multiple ways to interact. For example, share links to articles and embed a video that covers similar information. Or share an article link and then also embed a URL to that article from an image in your photo gallery.
6. Have fun!
This might be the most important tip. Your Linq profile pages are dynamic, customizable, and editable at any time. You can try different messaging, types of content, and how you order your information. Have fun testing out what works and what doesn’t. Don’t be afraid to have fun and experiment! Maybe try out gifs instead of photos in some places. Because, after all, you can update a page or template anytime.